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Ideas for driving traffic to the website...

ok so i got my site www.kymerchantservices.com up and im still working on it....(i'll very soon be adding audio and possibly video which will most likely be my "squeeze page" as you can see from my profile i need to take some professional looking photos where im not holding a "beverage")

but anyways ive been posting some invites and headlines of various types on craigslist, im putting it in my flyers, im in the big 3 for search engines and starting to see my name come up)

I'm looking for more ideas and stories of how you guys promoted your own websites, I want to have it more polished before i go after trying to get published in the local paper etc... but feel free to make comments or just throw some ideas out there

I really like the self marketing systems and i know im just some fine tuning from getting the results that I'm looking for..

EDIT: forgot to add i work locally and that is my market so ideas to help me target that market will be most helpful...

Tags: cold calling

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Permalink Reply by Jeff Blackwell on May 28, 2008 at 5:14pm: One way that has worked for me is cross-promotion with those people who have contact with a large number of people who fit my target market. Is that something you can do?; ▶ Reply to This

Permalink Reply by brian ostrowiak on May 28, 2008 at 6:14pm: Its something im working on currently... in fact i'd like to go through my book of clients and get a few testimonials and and those with websites try to do some link sharing(and if they dont have a website i sell those too)

By the way Jeff im on your forum salespractice and Ive found some good info there as well; ▶ Reply to This

Permalink Reply by Jeff Blackwell on May 28, 2008 at 10:34pm: Happy to here it Brian. :); ▶ Reply to This

Permalink Reply by Harry Harris on May 29, 2008 at 1:53am: Brian

That's okay if it is that someone types in your name and you get ranking - another thing entirely if you want then to find you under the words that they type into the search engine. It's nice that you and your family can find you, but can your customers? Is the site converting? I notice you don't have an opt-in on your site; any reason?

If you don't want to go for PPC - see Franks section on this (although it needs updating - not his fault - Google just likes to change the rules frequently) then your keywords are key.

Finding these is relatively easy - if you let me know what you do exactly I can look them up for you as I have a subscription system that I use to find mine.

I then write articles based on these key words (submit to Ezines and GoArticles, create Squidoo pages, Hubpages, and a Blog) All of these are VERY HIGH in Google Juice (rank highly) and are free (except your time - although that is not wasted as articles are great for a number of things as discussed in Frank's book Selling Sucks!)

PPC is faster - but can be expensive; esp. if your website falls fowl of Googles Quality score (which I ssuspect your website, in it's present form may very well do)

If you want more information on this let me know and I will submit it to the forum.

Happy Selling!

Harry; ▶ Reply to This

Permalink Reply by Malika Duke on June 3, 2008 at 5:34pm: Even though your business is catering locally you still need to have a rocking site... in fact it's even more important for that reason: you target market is limited by region.

Don't worry so much about polishing your website as about optimizing it. You'll do more business with less effort and time if your website is doing all that it can for your business by being optimized with great, search engine and people friendly keywords and content.

Also, Posting articles in ezines, PPC (for local markets), answering industry specific questions on YahooAnswers and posting in forums just like this are just a few of the traffic methods you can use.

What or who are you using to help with your website optimization, sales copy, monetization and content?

Malika Duke
The InterNetwork Marketer; ▶ Reply to This

Permalink Reply by David Green on June 17, 2008 at 5:59am: Brian,

Along with your current efforts (which puts you in the top 10% of small business website owners, most of whom do little to promote their sites!) and the suggestions other have made, here are some other tools to use:

1) The WebConfs folks at www.webconfs.com have a number of site analysis, improvement, and promotion tools. I'd recommend their Domain Stats tool, their Keyword Analysis tool, and the Backlink Builder tool to start with.

2) To target local prospects, submit your site to Yahoo Local and Google Local. You'll need to setup an account with them both (it's free).

a) From Yahoo's web pages:
There are a number of ways to get your website listed in Yahoo’s search results:

Free site submission tool: Go to https://siteexplorer.search.yahoo.com/submit
Enter the URL for your website or webpage you would like to submit. For any URL (directly submitted or obtained from a feed), the Yahoo crawler will extract links and find pages that they have not discovered already. They will also automatically detect updates on pages and remove dead links on an ongoing basis.
NOTE: This doesn’t give you any help in getting your site to rank well within Yahoo’s search results; it just tells them that your site exists and where to find it.

Yahoo Local Free Business Listing: http://listings.local.yahoo.com/basic.php
With your free business listing on Yahoo! Local you can:
• Display your address, phone number, and web site URL
• Put your business in up to 5 categories
• List products, services, brands, and more
Have questions about Yahoo! Local Listings? Call us at 1-866-255-0108 (Open Mon–Fri 6:00 am–6:00 pm, PST).

b) Google Maps submission tools are available here: https://www.google.com/local/add/login
I'd also recommend installing their Google Analytics code available here:
http://www.google.com/analytics/

It's just a few lines of code that goes in the header of each page you want to track, but gives you tons of info about site visitors, how they got to your site, keywords that they used to find you, etc.

I hope this helps. Good luck!

David Green
www.netgreenconsulting.com
Putting the Internet to work for You!; ▶ Reply to This